Tuesday, February 8, 2011

Olbermann said set to join Current TV


commentator Keith Olbermann likely will announce Tuesday he's joining U.S. public affairs network Current TV, people familiar with his plans said.
Olbermann also will have an equity stake in the low-rated 5-year-old network, sources told The New York Times.
The network, led by former U.S. Vice President Al Gore and businessman Joel Hyatt, plans to present its new plans to advertisers in New York Wednesday, the newspaper said.
Olbermann, his representatives and Current TV executives would not comment on the move, but they didn't deny to the Times the channel would become at least one partner in Olbermann's media plans.
Olbermann joked on Twitter Monday: "OK it's true! I've signed with the Yankees. I'm competing with Freddy Garcia and Bartolo Colon for the 5th Starter's job."
It is also possible Olbermann, who started his career at United Press International, will separately pursue other ventures, including an Internet destination, the Times and The Wall Street Journal said.
When he left MSNBC, Olbermann told colleagues he was considering moving online and a possible radio deal, people familiar with the matter told the Journal.
The Internet domain name TheOlbermannShow.com was registered Jan. 19, two days before Olbermann's televised goodbye from MSNBC's "Countdown With Keith Olbermann." A few days later he set up a Twitter account called "FOKNewsChannel," short for "Friends of Keith" and a play on his former rivalry with MSNBC nemesis Fox News Channel.
Entertainment news Web site TheWrap said Olbermann had his eye on creating an online media empire similar to that of The Huffington Post. The Post, which was started in 2005, was sold to AOL Sunday for $315 million.
Olbermann left MSNBC after eight years following stormy interactions with management, including a suspension for contributing to political candidates.
The public relations company he hired after leaving the network scheduled a conference call for Tuesday to announce his next venture. It didn't say what the venture was.
Olbermann "and his new partners will make an exciting announcement regarding the next chapter in his remarkable career," the company said in an e-mail.
Current TV is available to 60 million homes compared with MSNBC's 85 million. It offers news and information stories for young adults "that no one else is telling in ways that no one else is telling them," the network's Web site says. "Current's programming shines a light where others won't dare and boldly explores important subjects -- opening minds, sparking conversations and forming deep connections with its viewers."
If Olbermann moves there, he would be free to start right away, the Journal said.
As part of his roughly $7 million settlement with MSNBC, the anchor signed a non-compete agreement that keeps him off rival television networks for several months.
But the agreement applies only to specific competitors in cable news and broadcast news -- not Current TV, the Journal said.

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